A 1990 advertising poster for the Jerusalem Cigarette Company Ltd. (JCC) features a traditional oriental textile, typically found in houses in Palestine and around the region. The hand-embroidered rug is characterized with dense red and black geometric patterns, likely featuring the Palestinian craftsmanship of tatreez (traditional embroidery).
Still operational today, the JCC was established in 1964 in Jerusalem as a Palestinian public shareholding company that specializes in the production and sale of cigarettes and shisha tobacco. The poster reflects a period when printed advertisements played an important role in everyday urban life in Jerusalem and in Palestine more generally. Produced as commercial ephemera, it illustrates how Palestinian companies, such as tobacco firms, used visual design grounded in local culture and heritage to promote modern consumer goods in Jerusalem. Preserved today in the Palestine Poster Project Archives, the poster is valuable not only as a graphic artifact but also as historical evidence of a functioning local economy and the presence of Arab-owned businesses in the city. Like many posters of its time, it combines practical messaging with visual style, capturing a moment in the social and economic history of Jerusalem.